The “Social” in Social Media Marketing

Facebook, Twitter, Google+, LinkedIn, Youtube and Pinterest are five of the biggest social media platforms in the world. With millions of users and billions of monthly page views, it is not a surprise why small and large businesses use these as go-to hubs for their marketing campaigns. Every now and then, we see posts teaching as how to gain more Facebook likes, how to get more Twitter followers or how to earn more Youtube subscribers. Here’s a question: Are most businesses really using the full potential of social media to their advantage? I think not.

Many Businesses Fail to Socialize

Today, it seems that most businesses are more focused on earning money and generating traffic. They forgot what Facebook, Twitter, Pinterest or Google Plus really means. These sites are social networks where users socialize with each other. It’s not a marketplace where you can simply “friend” someone then throw them an “elevator” sales pitch. People don’t go to Facebook to buy — it’s not a market place. They signed up to connect with their friends, to gain more friends, to entertain, to inspire or to share something about their lives. Can you tell me how many users right now are getting annoyed with all the ads and promotions featured in these websites? A lot! And that’s what businesses get when they join the crowd — frustration instead of trust and confidence.

It’s Time to Use Social Media in a Different Way

What does it mean to socialize? Think of a party. What will you do when you are in one? Are you going to stand at the door, hand out fliers while carrying a banner saying “I’m selling cars!”? I hope not. In a party, people socialize — they talk about their lives, careers, family, adventures or heartaches. Every now and then, there will be someone playing the role of the “nicest guy in town”. That’s what socializing is. And the same is true for all social networks out there.

When you socialize, you will earn people’s trust and they will remember you. No sooner, they will become interested in what you do. And when that time comes, it will be the perfect opportunity to tell them: “Hey, I sell cars! And if you want to know more about it, you can look up my blog or website in” These people may or may not be interested with your product but since you already gained their confidence, they can always refer you to a friend who needs one. Remember, these people have thousands of friends! Think of that potential!

Benefits of Socializing in Social Media

There are a lot of benefits from effectively using social media in your business — by genuinely socializing not only with your prospective clients but with everyone! Check out some of them below.

You build confidence and trust among your friends and clients. They don’t only see you as a business but as a real person who share the same passion, likes, dislikes and challenges with them.

Because people trust you, they are more likely to recommend your products and services to their friends. Remember that 1 Facebook friend or Twitter follower has thousands of people in their network.

Because they see you as someone who genuinely cares and listens, they’ll be more inclined to give you advice and suggestions on how to improve your business. In return, you will be able to provide better services which will attract more people and eventually, generate more cash.

You’ll feel more human and will reap the rewards of genuine human interactions. You’re not like a robot that’s programmed to post ads and launch marketing campaigns.

You marketing efforts come in naturally. It’s not too aggressive or too passive. Interests on jobs or businesses will come in eventually after a solid relationship has been built. And when the time is right, there’s no need for you to spew out an elevator pitch — a friendly invite will suffice.

The Bottom Line

Small and large business owners can make use of the full potential of social media platforms when they stop thinking about making sales. Social networking is all about making friends. And once you do, there will always be people who are more than willing to purchase your product or refer you to someone else. Because after all, that’s what friends are for.

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